Saturday, May 12, 2012

Peapod takes virtual shopping to the next level:
Appearing overnight on once-barren walls, 7-foot-tall virtual shelves line both sides of a 60-foot tunnel, filled with everything from paper towels and diapers to fresh produce. Android and iPhone users can download a free Peapod mobile app to load up their electronic grocery carts for delivery the next day.

"It kind of changes the game for the out-of-home advertising medium, almost as a kind of service rather than branding," said Dave Etherington, senior vice president of marketing and mobile for Titan, a New York-based media firm specializing in out-of-home advertising, which created the campaign for Peapod.
More on the Chicago Tribune.

No comments: